The show

SANA UP.

A new fair answering to the market’s trends.

After the great success of SANA 2019, important challenges are created for this platform.

• New opportunities for organic products that will be able to live a multi-channel experience.
• Opportunities for Organic industry to dialogue with the world of the Large-Scale Retail Trade and with e-commerce operators.

Among the main themes that the Show will explore, in its first edition:

• Organic industry: SANA UP will serve as a priority lane, enabling participating companies to present their new products in the organic sector, which consumers are now turning to in ever greater numbers

• Free from: a special focus session is scheduled on free-from products, involving the leading associations for this market, with a closer look at the specific market for sufferers of food intolerances and the growing selection of product ranges

• Product traceability: this issue, of significant interest for both consumers and producers,  will be examined in its various aspects (technologies, packaging, innovative solutions..) 

• Ristorazione collettiva: some leading companies in the management of corporate canteens will discuss the scenario that is seeing a profound change in the standards of mass catering which is choosing to prioritise, with ever greater frequency, options that are healthy and sustainable.

Read the full press release