The role played by PL in Wine category : today, tomorrow, internationally

15 January 16:30

Organized by Nomisma and Confagricoltura

Conference Room Hall 28 (Satellite Hall)

 

 

Private Label wine: current market and development trajectories on the one hand, positioning and consumer perception on the other.

These are the insights proposed by Nomisma to fuel the debate - together with retailers and players in the wine supply chain - on the vision and growth spaces of MDD wine.

 

 

SCENARIO:

 

 

Wine and MDD : market developments and consumer perception

• Silvia Zucconi - Head of Market Intelligence NOMISMA

 

EXPERIENCES :

 

• Mirco GIANAROLI - President of the wine section CONFAGRICOLTURA MODENA
• Calogero GIULIANO - Product Manager MDD DESPAR
• Laura STEFANINI - Brand Manager of Fior Fiore COOP

 

Moderator:

• Armando GAROSCI - Largo Consumo