Who visits?

The show is open to the sector operators only.


Bologna Fair District
Entrance: North Entrance

Opening times

Wednesday 15th January 2020:
from 9.30am to 6.30pm
Thursday 16th January 2020:
from 9.30am to 6.00pm

Ticket online

The service will be active from December.

Contact us

Show Office:
BolognaFiere S.p.A.
Via Alfieri Maserati 16
Phone 0039-051.282111
Fax 0039.051.6374031
Email: sana@bolognafiere.it

For commercial information

International Buyers Programme

The International Buyers Programme is a business to business project aimed at connecting SANA UP and Marca by BolognaFiere Exhibitors with buyers travelling from around the world, through the organisation of prescheduled meetings within a dedicated reserved and quiet space



Benefits of attending the programme

SANA UP is a new platform created by BolognaFiere to respond to contemmporary market trends and offer organic products a boosted visibility in the Large-Scale Retail Trade. An innovative formula, with unprecedented opportunities for the organic field, with B2B approach to generate new contacts and business between the organic sector and Large-Scale Retail Trade, specialised stores, restaurants and catering companies.


Attending buyers will be able to take part in B2B meetings with Exhibitors of both SANA UP and Marca by BolognaFiere, already offering a wide portfolio of organic products available for the private label. 


Participating to the program means to benefit of the advantages reserved to top buyers

  • Making the appointments with the exhibitors well in advance through a dedicated online platform allowing to select companies on the base of their offer
  • Entry pass for SANA UP and Marca by BolognaFiere
  • Complimentary 2-night-stay in a *** hotel in the city of Bologna
  • Shuttle bus service to the Fairground and back to the hotel during the Fair
  • Access to the International Buyers Lounge, with complimentary café area, lunch buffet and linguistic assistance and a professional team offering help and assistance during your stay in Bologna


Who can apply


SANA UP is looking for:

  • Buyers and purchasing manager
  • Category managers
  • Owners
  • CEO and Marketing Directors
  • Brand managers



  • Specialised stores
  • Chain stores
  • Large scale distributors
  • Import and wholesalers
  • Canteens and mass catering
  • Restaurant chains 


SANA UP will also be part of an internationalization project co-financed by the European Community which provides support for professionals specifically incoming from France and Germany. 



How to apply


Please fill in the application form.


All those who are interested in attending the programme can contact our International Guest Relations office at  internationalprogram@bolognafiere.it





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